First, there was Siri – now, the universe welcomes digital voice assistants. The swell of internet-connected devices, like smart thermostats and home assistants, is bringing even more utility to a connected consumer’s life. Siri was just early to the artificial-intelligence party back in 2011. According to Business Insider’s recently updated data report compiled in March 2017, 65 percent of U.S. smartphone owners were utilizing voice assistants in 2015, a significant jump from a mere 30 percent just two years earlier. This raises the question: Why are consumers flocking to speaker-based voice assistants such as Amazon Alexa and Google Assistant?...
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