There’s good reason the holidays are widely considered to be “the most wonderful time of the year.” During this season of joy, Americans’ generous spirits tend to shine especially bright and people seem to open their hearts — and their wallets — a little more readily than usual. The resulting boost in consumer spending, of course, represents one of the most lucrative times of the year for retailers. In fact, many attribute the name of the nation’s biggest shopping holiday, Black Friday, to the opportunity it gives retailers to boost annual profits and, for many retail businesses, to move from...
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