Even before a global pandemic forced millions of U.S. consumers to take their shopping activities online, e-commerce had clearly become a force to be reckoned with in the modern marketplace. In fact, with online sales of physical goods nearing $350 billion in the United States in 2019 alone, the e-commerce wave had already grown so large that business owners ignored it at their own peril, and the coronavirus has only served to make it even more prominent. Think about it: Even if today’s consumers end up shopping in person at a store, most perform at least some measure of online...
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