In an increasingly internet-savvy world, social media has become one of the top ways people all over the globe stay connected with friends, family and colleagues. For businesses, social media platforms such as Facebook, Instagram, Twitter, LinkedIn and YouTube offer the opportunity to build and maintain strong connections with consumers, too. But according to a 2019 survey, nearly 40% of small businesses do not take advantage of the opportunity and have no social media presence at all. For business owners who fall into this group, it is never too late to start leveraging the business-boosting benefits of social media. And...
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