Skip to content
Facebook Twitter LinkedIn YouTube
FTC-I
  • Live Chat
  • Find a location
    near you
  • Call today!
    888-218-5050
  • My Account
  • Residential
  • Business
  • Services
    • Internet
    • Wireless
    • Voice
    • Security
    • Digital TV
    • IT Solutions
  • Promotions
    • Current Promotions
    • Connections Discounts
  • Support & Tools
    • Customer Service
    • How to Read Your Bill
    • FAQ
    • Internet Speed Calculator
    • Internet Speed Test
    • Accessibility
    • Fraud Claim
  • News & Blog
    • News & Blog
    • FTC Newsletters
  • About Us 
    • About Us 
    • Locations 
    • Careers 
    • Customer Service 
    • FTC Policy Guidelines 
  • Severe Weather
  • Severe Weather
  • My Account
    • Sign In
    • Pay Online
    • Payment Options
    • Check FTC-i.net Email
    • Manage and Check Voicemail
    • Manage Notify Plus
    • Manage Hosted PBX
    • Manage Conference Calls
    • View Current Wireless Usage
    • watchTVeverywhere
    • ESPN
  • Live Chat
  • Find a location
    near you
  • Call today!
    888-218-5050
  • My Account
Aug
23
2021

5 Powerful Ways a Business Can Benefit From Boosting Its Social Media Efforts

In an increasingly internet-savvy world, social media has become one of the top ways people all over the globe stay connected with friends, family and colleagues. For businesses, social media platforms such as Facebook, Instagram, Twitter, LinkedIn and YouTube offer the opportunity to build and maintain strong connections with consumers, too.

But according to a 2019 survey, nearly 40% of small businesses do not take advantage of the opportunity and have no social media presence at all. For business owners who fall into this group, it is never too late to start leveraging the business-boosting benefits of social media. And considering these five benefits businesses can harness by employing social media could help inspire the strategic, exposure-building move:

  1. Social media enables faster and easier communication with customers: Businesses often have announcements to share, special offers to publicize, new products or services to hype up, or events to promote. And having an established social media account (or even better, multiple established accounts) can provide a built-in audience of interested consumers for all these communications. In addition, the business sharing the update can do so quickly and easily, all without having to incur any costs getting the word out.
    Further, social media can offer another avenue for customers to have questions answered or otherwise receive customer service, again quickly and easily. Note: This also introduces a responsibility for businesses to actively monitor their social media accounts for consumers’ questions and comments as users have grown to expect quick replies from brands they communicate with via social media.
  1. Social media helps businesses build (often free) brand awareness: Because a significant portion of today’s consumers are on social media, the platforms offer businesses a great way to expose their offerings to new audiences and to potential new customers. And according to research, 90% of consumers report buying from brands they follow on social media while 48% of consumers have purchased products or services they discovered on social media.
    In addition, because followers’ friends (and even friends of friends) can often see a business’s posts when they are shared or commented on, the added exposure a business can gain has the chance to grow exponentially. And, of course, when the posts are organic (as opposed to boosted for a cost), the increased exposure they can deliver comes free of charge.
  1. Social media can increase a business’s website traffic: Social media posts and advertising offer businesses a highly effective way to drive more traffic to their websites, where interested consumers can often be moved a step closer to becoming paying customers. And for businesses that already have blogs on their websites, sharing snippets of newly posted blog articles via their social media platforms can draw customers to the website to read the new articles, as well as spark their interest in other content in the business’s blog or on its website. Also, for businesses with social media accounts, participating in social media conversations using the business account marks another way to boost brand visibility and attract website views in addition to showcasing the business’s expertise.
  1. Social media can help businesses better know their customers: By paying close attention to what their followers like, share and post, businesses can gain a better understanding of what their best customers are interested in. Further, businesses can use this data to make more informed decisions when targeting new consumer audiences, perhaps even by targeting prospects that look like and share interests with their best customers. And when businesses are seeking consumer feedback regarding their products and services, polling their social media audiences can offer near-instant responses and valuable insights.
  1. Social media can help businesses gauge consumer sentiment: By employing social listening tactics, businesses can keep their fingers on the pulse of important consumer sentiments in real time. This involves monitoring social media platforms for mentions of (for example) their brand and product names, competitors’ names, and industry-specific keywords. The tactic can help businesses gain valuable insights related to what consumers are thinking about their products and services. And social media-savvy brands can even use the tactic to engage with customers, manage crises, track the competition, and discover sales leads. Businesses can even employ social listening tools like Hootsuite Insights to make the process easier.

Ready to ramp up your business’s social media efforts and leverage all the benefits it can bring? Boosting office internet speeds is a great first step toward supporting your business’s social surge. Visit ftc.net/business to explore FTC’s business internet plans with speeds up to a blazing-fast 1 Gig available. And to get local, expert IT help for your business in a number of tech-related areas, including Managed IT, Cybersecurity, Hosted Services and more, visit FTC IT Solutions today.

Recent Posts

  • Mesh Networks vs. Wi-Fi Range Extenders
  • Military Discounts for Internet Service
  • How Can I Increase My Wi-Fi Range?
  • How Much Internet Speed Do I Need?
  • How To Be Productive Working From Home

Archives

  • March 2023
  • February 2023
  • January 2023
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014

Related Posts

  • 5 Essential Smartphone Accessories for the On-the-Go Worker

  • 5 Great Websites Offering Free Online Resources for Small Business Owners

  • 5 Web-Based Services That Can Help Businesses Add and Grow Their Online Retail

  • Services
    • Internet
    • Wireless
    • Voice
    • Security
    • Digital TV
    • IT Solutions
  • Promotions
    • Current Promotions
    • Connections Discounts
  • Support & Tools
    • Customer Service
    • How to Read Your Bill
    • FAQ
    • Internet Speed Test
    • Accessibility
    • Fraud Claim
  • News & Blog
    • News & Blog
    • Newsletters
  • About Us
    • About Us
    • Locations
    • Careers
    • Customer Service
    • FTC Policy Guidelines 
  • My Account
    • Sign In
    • Pay Online
    • Payment Options
    • Check FTC-I.net Email
    • Manage and Check Voicemail
    • View Current Wireless Usage
    • watchTVeverywhere
    • ESPN

FTC

   

If you have questions about any of the services offered by FTC, please e-mail us at contact@ftc.net or call 888-218-5050. (Call Center – Mon. – Fri., 8 am – 6 pm)

© Farmers Telephone Cooperative. All rights reserved.

  • Services
    • Internet
    • Wireless
    • Voice
    • Security
    • Digital TV
  • Promotions
    • Current Promotions
    • Military Discounts
    • Connections Discounts
  • Support & Tools
    • Fraud Claim
    • Customer Service
    • How to Read Your Bill
    • FAQ
    • Internet Speed Calculator
    • Internet Speed Test
    • Accessibility
  • News & Blog
    • News & Blog
    • FTC Newsletters
  • About Us
    • About Us
    • Locations
    • Careers
    • Customer Service
    • FTC Policy Guidelines
  • Severe Weather
  • My Account
    • Sign In
    • Pay Online
    • Payment Options
    • Check FTC-i.net Email
    • Manage and Check Voicemail
    • Manage Notify Plus
    • Manage Hosted PBX
    • Manage Conference Calls
    • View Current Wireless Usage
    • watchTVeverywhere
    • ESPN

Welcome!

Sign up to receive exclusive FTC news and special offers.

Need help? Open Live Chat