Year: 2021

In the modern business world, technology is always evolving. And for businesses looking to get a leg up on the competition, this never-ending evolution offers an opportunity -- for those who act quickly -- to get ahead of the curve. As we move into 2022, here are four trends in business technology that appear likely to make waves in the new year and beyond: Remote videoconferencing remains relevant: As the pandemic forced enterprises everywhere to rethink the way they conduct business, the popularity of telecommuting and videoconferencing And moving forward, this new normal does not appear to be going anywhere....

Read More Business Technology Trends to Keep an Eye on in 2022

Each year, National Write a Business Plan Month is staged in December. This monthlong observance is held to highlight the importance of having a business plan and to encourage those looking to start their own business to take this crucial step. Why all the fuss? The business plan is a critical asset for every upstart business. And for those thinking about launching one, a detailed, well-researched strategy can serve as a way to think through and outline the planned venture, an invaluable tool when seeking funding, and a road map to success when the business launch finally takes place. Common...

Read More It Is National Write a Business Plan Month: Do You Have a Technology Plan?

In the modern marketplace, nearly all consumers carry a smartphone with them most everywhere they go. And texts are highly reliable, almost always reaching their intended recipients. In fact, according to statistics, SMS messages enjoy a 98% open rate, which is markedly higher than the 20% reported for emails. But for businesses, utilizing texts for consumer communications can present both opportunities and risks. While consumers can be reached quickly and reliably via text, many tend to be much more guarded about sharing their SMS contact information than they do their email addresses. This is largely because, much like phone calls,...

Read More Is Texting Customers OK? And If So, When? Consider These 4 Valuable Texting Tips

With each passing day, consumers are going increasingly more mobile with their web use. In fact, according to the latest statistics, mobile devices accounted for nearly 55% of worldwide web traffic in the first quarter of 2021. And the statistics demonstrating the power of mobile in today’s marketplace certainly do not stop there. Just to name a few: Mobile devices now account for nearly two-thirds of the total time consumers spend on the internet. 40% of consumers on mobile devices will move on to another search result if the one they initially choose is not mobile-friendly. More than 90% of...

Read More 8 Ways to Create a Better Mobile Experience for a Business Website’s Visitors

When first-time entrepreneurs start up new businesses, there are often various learning curves to overcome. And for those whose expertise lies in other areas; technology can be one of the biggest (and costliest) stumbling blocks. This is because — especially in the digital age — many upstart companies rely heavily on their technology to help them grow and succeed. As such, it can be critical to make informed, forward-looking technology choices early on. While saving money is clearly important for any young business, technology is often an area in which pinching pennies on the front end might not turn out...

Read More 5 Top Tech Mistakes That Start-Ups Should Be Careful to Avoid