In the modern marketplace, nearly all consumers carry a smartphone with them most everywhere they go. And texts are highly reliable, almost always reaching their intended recipients. In fact, according to statistics, SMS messages enjoy a 98% open rate, which is markedly higher than the 20% reported for emails. But for businesses, utilizing texts for consumer communications can present both opportunities and risks. While consumers can be reached quickly and reliably via text, many tend to be much more guarded about sharing their SMS contact information than they do their email addresses. This is largely because, much like phone calls,...
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