Simply put, a static IP address can be thought of as a non-changing internet address for a business. Much like a physical street address, a static IP address can tell other computers or servers on the internet exactly where a specific computer is located or connected to the internet. This is useful for many small businesses that have internet-related needs, such as hosting a web, email or an FTP server, remote access to a corporate network, or hosting a webcam for video streaming and videoconferencing applications.
Dynamic vs. static IP addresses
Most devices’ IP addresses are dynamic, meaning they change over time. Dynamic IP addresses are assigned by an Internet Service Provider’s (ISP’s) server or a network’s router when devices connect to them, and they can sometimes even change at a moment’s notice.
Static IP addresses (also known as fixed or dedicated IP addresses), on the other hand, do not change. Once a device has been assigned a static IP address, that number typically remains with the device as its internet identifier until the device is decommissioned or the network architecture is modified. In most cases, devices that are given static IP addresses tend to be servers and other important equipment and the static IP address makes them easier to find and communicate with.
Why get a static IP address?
For casual internet users, a dynamic IP address usually serves their purposes just fine. In fact, most everyday internet users have no idea whether they are using a static or a dynamic IP address.
But for businesses — especially those that need both internal and external devices to know and remember their IP addresses — a static IP address can provide big advantages. The following are some of the benefits of having a static IP address:
- Remote-access convenience: For businesses that use a virtual private network (VPN) or other remote-access solution, a static IP address can make it much easier for employees to work remotely.
- Reliability of communications: It is much easier to use Voice over Internet Protocol (VoIP) for voice and video communications applications such as teleconferencing.
- Server hosting: For businesses hosting any kind of server, such as web servers, email servers or other internet servers, a static IP address makes it easier for customers and employees to find them via the Domain Name System (DNS).
- Improved DNS support: Having a static IP address greatly simplifies the setup and management of DNS servers and makes it quicker and easier for customers to find a business’s websites and services.
- Enhanced geo-location services: When services such as weather forecast services or mapping applications can easily determine an IP address’s physical location, they can provide more accurate data for the user because they can deliver information tailored precisely to the user’s exact location rather than a nearby city.
Ready to reap the benefits of having a static IP address for your business? Visit ftc.net/business to explore FTC’s options and to see our rates for fixed public addresses, which are available in Single, 2-node, 6-node and 14-node options. And to get local, expert IT help for your business in a number of tech-related areas, including static IP address setup, Managed IT, Cybersecurity, Hosted Services and more, visit FTC IT Solutions today.